Privacy policy
This policy explains what personal data Outwow collects, why we use it, how long we keep it and how you control it. It covers the website, the dashboard and our emails.
Last updated
In short
- Photos you upload are deleted within 24 hours. Results stay for your plan's history window, or until you delete them.
- We never use your photos or results to train AI models. We don't sell or share your personal information for advertising.
- To make a result, we send your photo and instructions to AI model providers in the United States, only to render that image.
- We don't create faceprints or other biometric identifiers.
- You can download or delete your data yourself in Account, or write to privacy@outwow.app.
Who is responsible for your data
The company below is the controller of your personal data: it decides how and why it's used. For anything about privacy, write to privacy@outwow.app.
We will name our representative in the EU (GDPR art. 27) here once they are appointed. Until then, people in the EU can write to us directly at privacy@outwow.app.
What we collect
| Category | What it includes | Source |
|---|---|---|
| Account | Email address, optional name, password (stored only as a salted hash), how you log in, and your name and email from Google if you log in with Google | You, Google |
| Age and consents | Your confirmation that you're 18 or older, your acceptance of our terms, and confirmations you give before some templates — for example that everyone in a photo agreed. Each record keeps the date, IP address, browser and the version of the text | You |
| Photos you upload | The images you add to a template, a tool or Create, and the results of automatic checks on them, such as how many faces a photo contains | You |
| Prompts and choices | Text you type in Create or into a template, and the options you pick (quality, style) | You |
| Results | The images we generate for you | The service |
| Plan and usage | Your plan, photos used and left, generation history and errors | The service |
| Payments | Billing country, card brand and last four digits, payment status and invoices. Your full card number goes to Stripe and never reaches us | Stripe |
| Device and log data | IP address, browser and device type, pages requested, session records and security events | Your browser |
| How you found us | The first page you visited, the site that referred you, campaign tags (utm) and ad click IDs in the link you followed | Your browser |
| Messages | Emails to support, reports, appeals and what you tell us in them | You, or people who report content |
Account
- What it includes
- Email address, optional name, password (stored only as a salted hash), how you log in, and your name and email from Google if you log in with Google
- Source
- You, Google
Age and consents
- What it includes
- Your confirmation that you're 18 or older, your acceptance of our terms, and confirmations you give before some templates — for example that everyone in a photo agreed. Each record keeps the date, IP address, browser and the version of the text
- Source
- You
Photos you upload
- What it includes
- The images you add to a template, a tool or Create, and the results of automatic checks on them, such as how many faces a photo contains
- Source
- You
Prompts and choices
- What it includes
- Text you type in Create or into a template, and the options you pick (quality, style)
- Source
- You
Results
- What it includes
- The images we generate for you
- Source
- The service
Plan and usage
- What it includes
- Your plan, photos used and left, generation history and errors
- Source
- The service
Payments
- What it includes
- Billing country, card brand and last four digits, payment status and invoices. Your full card number goes to Stripe and never reaches us
- Source
- Stripe
Device and log data
- What it includes
- IP address, browser and device type, pages requested, session records and security events
- Source
- Your browser
How you found us
- What it includes
- The first page you visited, the site that referred you, campaign tags (utm) and ad click IDs in the link you followed
- Source
- Your browser
Messages
- What it includes
- Emails to support, reports, appeals and what you tell us in them
- Source
- You, or people who report content
We don't collect your precise location. We remove GPS coordinates and camera details from every photo when it's uploaded.
Why we use it
Under the EU and UK GDPR we need a legal basis for each use of personal data. These are ours:
| Purpose | Data used | Legal basis |
|---|---|---|
| Create your account and sign you in | Account, device and log data | Contract |
| Make the results you ask for | Photos, prompts and choices, results | Contract |
| Run plans, photo balances and billing | Plan and usage, payments | Contract; legal obligation for tax records |
| Keep the service safe: moderation, abuse and fraud prevention, rate limits | Photos, prompts, results, device and log data, reports | Legitimate interests in a safe service for users and the public; legal obligation where the law requires a report |
| Keep proof of age confirmations and consents | Age and consents | Legal obligation; legitimate interests |
| Match haircuts, beards or colors to your face | Photos | Your explicit consent, asked before first use (see the biometric data policy) |
| Send service emails: login links, receipts, renewal reminders | Account, plan | Contract |
| Send news and offers | Email address | Consent, only if you opt in. Unsubscribe in any email |
| Learn which channels bring people to us | How you found us | Legitimate interests; consent where the law requires it for cookies |
| Answer support requests, reports and appeals | Messages, account | Contract; legitimate interests; legal obligation |
Create your account and sign you in
- Data used
- Account, device and log data
- Legal basis
- Contract
Make the results you ask for
- Data used
- Photos, prompts and choices, results
- Legal basis
- Contract
Run plans, photo balances and billing
- Data used
- Plan and usage, payments
- Legal basis
- Contract; legal obligation for tax records
Keep the service safe: moderation, abuse and fraud prevention, rate limits
- Data used
- Photos, prompts, results, device and log data, reports
- Legal basis
- Legitimate interests in a safe service for users and the public; legal obligation where the law requires a report
Keep proof of age confirmations and consents
- Data used
- Age and consents
- Legal basis
- Legal obligation; legitimate interests
Match haircuts, beards or colors to your face
- Data used
- Photos
- Legal basis
- Your explicit consent, asked before first use (see the biometric data policy)
Send service emails: login links, receipts, renewal reminders
- Data used
- Account, plan
- Legal basis
- Contract
Send news and offers
- Data used
- Email address
- Legal basis
- Consent, only if you opt in. Unsubscribe in any email
Learn which channels bring people to us
- Data used
- How you found us
- Legal basis
- Legitimate interests; consent where the law requires it for cookies
Answer support requests, reports and appeals
- Data used
- Messages, account
- Legal basis
- Contract; legitimate interests; legal obligation
We don't make decisions about you by automated means that have legal or similarly significant effects. Our content filters are automated, and you can always ask a person to review what they decided through an appeal.
Your photos
- Uploads are deleted within 24 hours, automatically. Photos of children follow the same schedule and are used for nothing except the result you asked for.
- Results stay in My photos for your plan's history window — Free and Weekly Pass: 7 days; Mini: 30 days; Basic: 90 days; Premium and Ultra: 12 months — and are then deleted. You can delete any result sooner.
- No training. We don't use your photos, prompts or results to train, fine-tune or evaluate AI models, and we won't start without asking for your separate, specific consent.
- No faceprints. We don't create or store biometric identifiers or face templates. See the biometric data policy.
- No advertising. Nothing learned from your photos is used for ads, audiences or profiling.
- Who sees them. Only you, unless you share a link. Our staff open a photo or result only to handle a report, an appeal or a support request, or to run a safety check.
How AI processing works
To make a result, we send the photo, the template or tool instructions and your prompt to an AI model provider, which returns the generated image. Our providers are based in the United States. We work only with providers that commit not to use the data we send to train their models.
Providers may keep inputs for a short time to detect abuse, under their own terms. We delete uploads from our storage within 24 hours; what each provider keeps, and for how long, is on the subprocessors page.
Who we share data with
We don't sell your personal information, and we don't share it for cross-context behavioral advertising. We share it only with:
- Service providers that host, store, send email, process payments or generate images for us, under contracts that limit them to our instructions. The current list is on the subprocessors page.
- Authorities, when the law requires it — for example reports of child sexual abuse material to the National Center for Missing & Exploited Children (NCMEC), or a valid court order.
- A buyer or successor, if the business is sold or merged. This policy keeps applying to your data.
- Anyone you choose, when you share a link to a result.
International transfers
Our providers are based in the United States, so your data is processed there. For transfers from the EU, the UK and Switzerland we rely on the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, or the EU–US Data Privacy Framework where a provider is certified. You can ask for a copy of these safeguards at privacy@outwow.app.
How long we keep it
| Data | How long we keep it |
|---|---|
| Uploaded photos | Deleted within 24 hours of upload |
| Results | Your plan's history window (Free and Weekly Pass: 7 days; Mini: 30 days; Basic: 90 days; Premium and Ultra: 12 months), or until you delete them |
| Prompts in your history | 90 days, then removed from the record |
| Account data | While your account is open. When you delete it, we remove it straight away, except the records below |
| Payments, invoices and refunds | As long as tax and accounting law requires, usually 6 to 10 years |
| Consent records | For the life of your account and up to 6 years after, so we can show what you agreed to |
| Reports, moderation decisions and appeals | Up to 3 years after the decision, longer if a legal claim or a report to authorities requires it |
| Security and access logs | Up to 12 months |
| Backups | Overwritten within 30 days |
Uploaded photos
- How long we keep it
- Deleted within 24 hours of upload
Results
- How long we keep it
- Your plan's history window (Free and Weekly Pass: 7 days; Mini: 30 days; Basic: 90 days; Premium and Ultra: 12 months), or until you delete them
Prompts in your history
- How long we keep it
- 90 days, then removed from the record
Account data
- How long we keep it
- While your account is open. When you delete it, we remove it straight away, except the records below
Payments, invoices and refunds
- How long we keep it
- As long as tax and accounting law requires, usually 6 to 10 years
Consent records
- How long we keep it
- For the life of your account and up to 6 years after, so we can show what you agreed to
Reports, moderation decisions and appeals
- How long we keep it
- Up to 3 years after the decision, longer if a legal claim or a report to authorities requires it
Security and access logs
- How long we keep it
- Up to 12 months
Backups
- How long we keep it
- Overwritten within 30 days
Your rights and how to use them
Wherever you live, you can do these yourself:
- Download your data. In Account, select Download my data for a copy in a machine-readable file (JSON).
- Delete your account. In Account, select Delete account. The delete account page explains what's removed.
- Correct your details. Change your name and email preferences in Account, or ask us.
- Stop marketing emails. Use the unsubscribe link in any of them, or switch them off in Account.
For anything else, email privacy@outwow.app from the address on your account. We reply within one month (45 days for California requests), may ask you to confirm it's you, and don't charge for it.
EU and UK
You have the right to access your data, to have it corrected or erased, to restrict or object to its use (including use based on legitimate interests), to receive it in a portable format, and to withdraw consent at any time without affecting what happened before. You can complain to the data protection authority where you live or work — in the UK, the Information Commissioner's Office (ico.org.uk).
California and other US states
We collect these categories of personal information: identifiers (email and IP address); customer records (name and billing details); commercial information (plans bought); internet activity (log and usage data); electronic and visual information (the photos you upload and your results); and sensitive personal information limited to your account login. We collect them from the sources and for the purposes described above, and disclose them for business purposes only to the service providers listed on the subprocessors page.
We don't sell or share personal information — including that of consumers under 16 — and we use sensitive personal information only to provide the service, so there's nothing to opt out of or limit. We treat a Global Privacy Control signal as an opt-out request anyway.
You have the right to know what we collect and how we use it, to access, correct and delete it, and not to be treated differently for using these rights. An authorized agent can make a request for you; we'll ask for your signed permission and may ask you to confirm your identity. Residents of Colorado, Connecticut, Virginia, Texas, Oregon and other states with privacy laws have similar rights. If we decline a request, reply to our answer to appeal, and a different person will review it.
Children
Outwow is for adults. We don't knowingly collect personal data from anyone under 18, and we delete it if we find out we have. If you think a child has an account, write to privacy@outwow.app.
Parents and legal guardians can upload photos of their own children to templates made for families, after confirming they're the child's parent or guardian. These photos are deleted within 24 hours. Results that show a child are never used in our marketing, and nothing about a child is used for advertising or profiling.
Cookies
We use a few first-party cookies to keep you logged in and remember your settings, and one to learn where visitors come from. We don't use advertising cookies. The cookie policy lists each one.
Security
We protect your data with encrypted connections (HTTPS), passwords stored only as salted scrypt hashes, login links that work once and expire, production access limited to the people who need it, and a log of administrative actions. No system is perfectly secure. If a breach affects your data, we'll tell you and the relevant authorities as the law requires.
Changes to this policy
When we change this policy we update the date at the top. If a change is significant — for example a new use of your photos — we email you before it takes effect and, where the law requires it, ask for your consent.
Contact
Email privacy@outwow.app, or write to us at the registered address above.